Vol. 45 No. 1, January - January 2013
Index
- New regulations stifle growth, bolster M&A activity, bank execs say.
- Selling checking accounts.
- Some banks are more upbeat about Prepaid Cards than others, Survey reports.
- Branding.
- Merchandising.
- Customer acquisition.
- Showcase your outstanding work!(IDEA BANK)
- What the 2012 election can teach business about building relations.
- Live vs. video tellers: video tellers cut branch costs without detracting from customer experience or satisfaction, according to banks that have used them. Are live tellers headed for extinction?
- Are you ready for disaster? Hurricane Sandy was a sobering reminder: natural calamities happen! Here's a refresher on the plans that marketers need to have in place when that earthquake, forest fire, flood (you name it) threatens your bank.
- Say hello to the millennial Generation: millennials love to spend money and use mobile banking. But winning their loyalty is not easy. Here are a few suggestions for successfully marketing to this group, also known as Generation Y.
- One way to reach millennials: through extensive data gathering.
- Marketing by email: email sent by the Liberty Bank for Savings, Chicago, accomplishes more than just marketing: It also gathers analytical information for the bank to better understand its customers.
- MAP rule mystery shopping.
- YouTube and video--capturing and keeping attention.
- ABA offers updated quick reference guide to Bank Regulations.
- ABA updates online training courses dealing with client referrals.
- Events.
- Services directory.
- Continuing Education Quiz.