Continuing education key to board member engagement

Date01 January 2018
Published date01 January 2018
DOIhttp://doi.org/10.1002/ban.30599
2 Board & Administrator
DOI 10.1002/ban © 2018 Wiley Periodicals, Inc., A Wiley Company • All rights reserved
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From the Board Doctor
Continuing education key
to board member engagement
One of the findings from the
BoardSource report “Leading with
Intent 2017” speaks directly to
the importance of board educa-
tion and the big role this plays
when engaging board members
with the organization.
“Strong understanding of pro-
grams relates to stronger engage-
ment, strategy, and external lead-
ership — including fundraising,”
according to the report. “Board
education happens both in struc-
tured and unstructured ways,
and may include some or all of
the following:
“Comprehensive orientation for
new board members that includes
both an orientation to their role
as a board member and to the
organization and its work.
“Focused educational sessions
or moments as a part of regular
board meetings that help culti-
vate a deep understanding of the
organization’s mission, programs,
and impact.
“Ongoing education and reflec-
tion about the board’s role and
how best to leverage its full lead-
ership potential.
“Thoughtful preparation of
board materials to provide con-
text and background to support
effective engagement, delibera-
tion, and decision making with-
out miring board members in
unnecessary or irrelevant detail.”
For more information, go to
https://leadingwithintent.org/.
Editor’s note: One fact of work-
ing with board members the CEO
should acknowledge is that by
the time a board member’s term
concludes, he or she is just really
getting to know the nonprofit.
I’ve long advocated the CEO set
aside 15 minutes at each board
meeting for board “training.” It’s
in your best interest to work with
the chair to schedule this.
It’s the wise administrator who
understands this fact of life and
attempts to rectify it by providing
regular board education at meet-
ings on the issues the nonprofit
faces and good governance be-
havior. An annual board training
calendar can be your friend here.
How do you create an annual
board training calendar?
Send board members a memo
that asks them to identify three
or four suggested topics for board
education. The beauty of this idea
is that it’s geared to your board’s
wants and needs. From board
members’ suggestions, compile
a list of topics and send this list
back to them, asking them to
prioritize it.
Use this prioritized list to
come up with your annual train-
ing calendar. Then set aside 15
minutes at each board meeting
for board development. You will
find a Board Development Memo
elsewhere in this issue.
Sincerely,
Jeff Stratton, Editor
515.963.7972;
jeff_stratton@msn.com

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