Conferences & Events

• Date: 01 May 2017
• DOI: http://doi.org/10.1002/nba.30311
• Published date: 01 May 2017

4

MAY 2017NONPROFIT BUSINESS ADVISOR

© 2017 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Conferences & Events

CASE Foundation’s Structuring

Major Gifts Conference

The Council for Advancement and Support for

Education Foundation will host its Structuring Major

Gifts Conference May 3–5 in New Orleans.

According to organizers, the conference will ex-

amine major gift planning in the context of current

economic conditions, changes in donor populations

and increased competition for the charitable dollar.

Attendees will discover how these and other factors

are irrevocably changing the ways donors structure

their largest gifts of a lifetime.

This conference is designed for professionals with

mid- and senior-level responsibility. The conference

program will aim to prepare attendees to:

• Integrate major gift planning with other fundrais-

ing efforts.

• Make effective use of time-tested gift planning

tools.

• Discern the proper role of tax incentives in struc-

turing larger gifts.

• Structure gifts using real estate, retirement plan

assets and other noncash property.

Registration fees for this event range up to $1,420.

For more information, visit http://bit.ly/2nsUsBE.

2017 DigiMarCon East

The 2017 Digital Marketing Conference for the

East Coast, otherwise known as DigiMarCon East,

will take place May 8–9 in New York City.

According to organizers, whether your goal is to

reinforce customer loyalty, improve lead generation,

increase sales or drive stronger consumer engagement,

DIGIMARCON EAST will help attendees enhance

their marketing efforts.

The conference will showcase the most audacious

and thought-provoking speakers in the digital mar-

keting industry, providing attendees with emerging

strategies, the latest innovative technologies, best

practices and insights from successful digital marketing

campaigns. Attendees will learn how to build trafc,

create brand awareness, improve customer service and

develop better use of digital tools internally to drive

more productive business outcomes.

Fees for this event range up to $1,195.

For more information, visit http://digimarconeast.com.

World Social Marketing

Conference

The World Social Marketing Conference will take

place May 16–17 in Washington, D.C.

The mission of the World Social Marketing Con-

ference is to act as a vehicle to help build a global

movement dedicated to capturing, spreading and

nurturing good practice in social marketing, as well

as increase the efciency and effectiveness of social

marketing practice at both operational and strategic

levels. According to organizers, the conference is held

at different locations around the world every two

years in order to build a truly global community of

social marketers.

Social marketing is dened as a set of evidence-

and experience-based concepts, techniques and

principles that provide a systematic approach to

understanding behavior and developing social inter-

ventions that work.

New ideas and evidence will be presented by global

thought leaders and practitioners. The event will

bring together practitioners, academics, policymak-

ers, researchers and industry to explore and enrich

social marketing practice around the world.

Fees for this event range up to $1,095.

For more information, visit http://wsmconference

.com. ■

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