Certified Financial Marketing Professional.

• Position: CONTINUING EDUCATION QUIZ

The CE quiz in ABA Bank Marketing magazine provides up to 10 continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.ichmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Help Me Track My Money!

By Deb Stewart

1. Consumers like the PFM services provided by third parties such as Mint.com, but they would prefer to use PFM provided by their own bank because:

   1. They are loyal to their bank.

   2. Consumers are reluctant to share account information with a third party.

   3. Third-party providers generally collect user information and sell it to other businesses.

   4. Banks generally charge less than third-party providers.

2. One key advantage to developing PFM in-house is that:

   1. The cost is less.

   2. Employee training is less complicated.

   3. Customers are more likely to use the PFM tool if they know it was developed internally.

   4. The tool is completely integrated with the bank's own online banking.

3. Consumers who use FinanceWorks conduct debit transactions__.

   1. Five percent more often.

   2. Ten percent more often.

   3. Twenty-five percent more often.

   4. Fifty percent more often.

   Boosting Loan Business

   By Tim Berger

4. Under the Fair Credit Reporting Act, a consumer selected by the credit prescreening process must be given:

   1. An invitation to apply.

   2. A firm offer of credit.

   3. The telephone number of a customer service representative.

   4. The ability to review his or her credit report.

5. While the "invitation to apply" option may be less cumbersome, it has a major drawback:

   1. Little is done to preselect households that might be more likely to respond.

   2. The bank is obligated to give credit to everyone receiving the offer

   3. The recipients often have high FICO scores and are unlikely to be interested in additional credit.

   4. Most respondents are unlikely to...