Cayce-West Columbia chamber kicks off branding campaign.

The Greater Cayce-West Columbia Chamber of Commerce and Visitors Center is kicking off a new community branding campaign aimed at uniting and promoting local businesses.

The chamber has asked the cities of West Columbia and Cayce to each appoint four members to a community branding committee that will begin meeting virtually next week.

"To bring a cohesive look, to provide creative services and to extend new membership benefits, we don't need to look to out-of-state companies," Thomas Tafel, chamber chair, said in a news release. "Our chamber members have exactly what we need right here in the Cayce-West Columbia area that will make this branding project a tremendous success."

A request for proposals for creative and membership services will be sent to all chamber...