Catalyits Tech Impact.

• Position: [GUEST ARTICLE] BIG I ASSOCIATION.

* Independent insurance agencies have long struggled with the adoption and implementation of technology in today's digital world. Far from recognizing tech as an I.T. function of backroom servers and computer systems, a successful tech strategy is the sign of a future-focused agency.

But, what does a digital strategy look like for independent insurance agencies? How do they evaluate and incorporate foundational tech tools, like an agency management system? What emerging tools, like mobile apps and chatbots, are they prepared for? And, most importantly, how do they successfully onboard these new technologies to turn a profit?

For decades, technology has been one of the biggest pain points for the independent agency system, predominately comprised of small-to-mid size businesses. Their size, limited staff, and fear of risk have been a sticking point in allowing for advancements in the area of tech. But today, as we emerge from the COVID-19 pandemic which forced much of the world into a remote environment heavily reliant upon technology, combined with the up-tick in demand from customers to work with technologically savvy businesses and competition from direct and captive writers who are already leveraging technology for profit, there is no time for independents to continue to wait-and-see.

ENTER CATALYIT.

On October 14th, the independent agency system gained its biggest tech advocate. Backed by renowned tech leader, Steve Anderson, and seven Big "I" state associations, the single greatest technology resource for the industry was born.

Catalyit knows tech. But not just any tech. They have assembled a team of insurance industry tech leaders who specialize in key areas that feed the Catalyit resource online and enable the Catalyit experience for subscribers. Coined the Catalyit Success Journey", the platform takes its members along a personalized technology roadmap that changes and evolves as the agency changes and evolves. Their Baseline, Better, Best, and Beyond benchmarks guide agencies through areas of technology to help them move from research to successful implementation. Catalyit is all the tech guidance an agency needs in one place.

While Catalyit is a full technology emersion experience for independent agents, offering one-on-one consulting, training courses, a blog, and a discussion board, it's the guides and reviews that set it apart.

Catalyit Guides and Reviews curate solution providers across 20+ categories that exist to make...