The case for the organization– corporate strategies and community relations

• Author: Frederick A. Frost
• Published date: 01 May 1993
• DOI: http://doi.org/10.1002/jsc.4240020305
• Date: 01 May 1993

Frederick

A.

Frost

The

case

for

the

Curtin University

of

Technology,

organization-

corporate

strategies

and

community

relations

School

of

Management,

Perth, Australia

Industry needs to act on the

signifcant changes in social and

political attitudes towards the

environment that threaten

the

industry’s progress. The

environmental checks and balances

placed on primary industry are quite

stringent. There is considerable

evidence to suggest that

the

processes

currently being adopted to evaluate

such projects will form the basis for

similar adjudications

of

secondary

and tertiary industry. Relationships

with various stakeholders, such as

the

community is an activity

of

increasing importance

in

modern

projects. Appropriate strategies for

handling such relationships should

be

established with

the

same priority as

those

of

other core activities such as

technical, economic and human

resource. Environmental

considerations must be fully

integrated into decision making.

Introduction

The environment and environmental protec-

tion with its consequences for investment

projects and potential

for

added costs has

moved to the forefront

of

management

concerns for the

1990’s.

There is a real need

for organizations

to

realize the profound

impact environmental issues can have

on

company policy. The environment has now

joined ethics on the corporation board.

The concept of environmental sensitivity

is

of

concern to the national as well

as

the multinational corporation. Whether one