Candid to host information session on its Funding Information Network

• DOI: http://doi.org/10.1002/nba.30763
• Date: 01 May 2020
• Published date: 01 May 2020

MAY 2020 NONPROFIT BUSINESS ADVISOR

9

© 2020 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Webinar offers tips on donor-

retention strategies

The nonprot resources website Charityhowto.com

will host a webinar titled “How to Create a New Do-

nor Welcome System for Your Nonprot Using Your

Website, Email, and Social Media” on May 13 and

May 20 at 1:00 p.m. ET and 3:00 p.m. ET, respectively.

According to organizers, the average nonprot

loses about 59% of its donors each year, and some

nonprots lose as many as 90% of their rst-time

donors on an annual basis.

In response, nonprots spend huge amounts of

time and money getting new donors, but experts

say it is more cost-effective to retain existing donors

instead.

This webinar will teach attendees how to drastically

improve their donor-retention rates with a simple

donor welcome system that delights new donors, in-

spires them and increases their loyalty to their cause.

Among other things, attendees will learn:

• how to create the components of a new donor

welcome system,

• how to use donor spotlights on their website to

acknowledge donors,

• how to incorporate video through the donor

welcome process,

• how to use marketing automation to create a

short email welcome series and a review of nonprot

examples,

• how to use ofine tactics to deepen relationships

with new donors,

• how to capture and share the best stories that

will inspire and delight rst-time donors and

• how to host a new donor thank-a-thon.

Registration fees for this webinar are $87.

For more information, visit https://bit.ly/2vIrJ22.

Candid offers tutorial

on Foundation Directory Online

Candid will host a webinar titled “Introduction

to Foundation Directory Online” on May 20 at 2:00

p.m. ET.

Hosted on the organization’s Grantspace.org plat-

form, the webinar will teach nonprot staff how to

use Foundation Directory Online, the most compre-

hensive prospect research tool for fundraisers, with

over 189,000 grantmaker proles. Attendees will learn

how to search for grantmakers who have funded or-

ganizations working on causes and with communities

similar to those they serve.

Upon completion of this course, attendees should

be able to:

• identify their needs in preparation for searching

for potential grantmakers in the FDO,

• research potential grantmakers using a pro-

ject-based search in the FDO,

• evaluate prospects for strong or weak t using

the FDO and

• identify the options for accessing the FDO and

accessing resources for getting help with the FDO.

This event is free to the public.

For more information, visit https://bit.ly/2xk8VGU.

Candid to host information session

on its Funding Information Network

Candid will host a Funding Information Network

informational session on May 26 at 2:00 p.m. ET.

This livestreaming event, led by Brian Schultz,

manager of network engagement at Candid, will

teach attendees how the Funding Information Net-

work’s fee-based program can help their organizations

support their local nonprot and small business

economy.

According to organizers, the FIN—Candid’s na-

tional network of partners—connects nonprots to

the resources they need to thrive in the ZIP codes of

every major city and many points in between. The

Funding Information Network enables organizations

to become local nonprot funding experts.

The program packages include access to the FIN

database, the Foundation Directory Online, and

product and training certication courses, along with

support materials to assist attendees’ local nonprot

community.

This event is free to the public.

For more information, visit https://bit.

ly/2y6dYew. ■

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