Boost your board's financial contributions

• Date: 01 February 2018
• Published date: 01 February 2018
• DOI: http://doi.org/10.1002/ban.30615

February 2018 • Volume 34, Number 6 3

DOI 10.1002/ban© 2018 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

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Boost your board’s nancial

contributions

Each board member should make

a financial contribution to the or-

ganization. In fact, this should be a

requirement for serving on the non-

profit’s board of directors.

There are sound reasons for ask-

ing for this commitment from trust-

ees. Board members can’t effectively

ask others to give if they have not

given themselves. Foundations and

corporations often expect this of the

nonprofits they support. Also, an-

nual contributions help fund the or-

ganization’s programs and services.

In addition, a financial gift to the

nonprofit they support is significant

as a sign of deeper board commitment

and involvement with the organization.

If your goal is a financial gift from

each board member, consider the fol-

lowing:

• At a board meeting, open a

discussion on board giving. Work

through your board chair to place

this topic on the agenda. Have a

board member ask each person on

the board for his or her thoughts on

the topic and to explain the sound

reasons for board members making

a financial gift to the organization.

• Contact board members in

writing to request their contribu-

tion. This should be in the form of

a letter signed by your board chair,

chair of your fundraising committee

or your most dedicated board fun-

draiser. Follow up with those board

members who do not respond.

• Ask board members to meet with

potential donors. It is very difficult,

even embarrassing, to do this with-

out having first made a personal gift.

Board members will recognize this.

• Ask your most passionate board

member to give a testimony at a board

meeting about why he or she gives.

• Be sure that all board members

receive your organization’s cam-

paign literature. While this should

be an FYI gesture, include a self-ad-

dressed, stamped envelope to make

gift giving more convenient.

• Provide board members with infor-

mation on how to include the organiza-

tion in their wills, as the beneficiary of

life insurance, and information about

making gifts of stock and securities.

• If your job description for a board

member doesn’t already include mak-

ing a personal annual gift to the orga-

nization, work through your chair or

governance committee to change this.

• Don’t focus on the amount

each board member should donate;

instead, concentrate on the impor-

tance of giving. ■

Board Member Commitment Pledge

Use this form to help board members identify how they will support the organization.

In support of our nonprot and its work on behalf of the people we serve, I pledge to give

the sum of $_____ during 2018.

* Check enclosed.

* Please send reminders on: _______________________________________________

Name: _________________________________ Date: ________________________

Signature: ____________________________________________________________ ■