Blackbaud acquires CSR firm YourCause
DOI | http://doi.org/10.1002/nba.30562 |
Published date | 01 March 2019 |
Date | 01 March 2019 |
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Vol. 354 March 2019
Ambassadors, follow-up key
to retaining ‘social donors’
New research shows that so-called social donors—
those who give to charity through event-based and
peer-to-peer fundraising—don’t typically have a deep
level of commitment or engagement with the organi-
zations they support, and therefore pose a challenge
to nonprots looking to expand their support beyond
their initial donations. But with proper follow-up
outreach and targeted communications, they hold
promise to become among your most loyal donors.
The research—published by OneCause, a provider
of cloud-based fundraising solutions for nonprots—
formally denes social donors as those for whom the
act of giving to a charity is centered around their so-
cial interactions. OneCause breaks that down further
into three main types of social donors:
• Event donors. Those who donate while attending
a ticketed fundraising event, like a gala, golf tourna-
ment or similar event.
• Sponsor donors. Those who sponsor someone in
a fundraising walk, run, ride or similar event.
Also in this issue
Conferences and Events: The Grant Managers Network
Annual Conference; the 2019 Nonprot Technology
Conference; and the Washington Non-Prot Legal &
Tax Conference ................................4
Industry News: All Good Work put excess ofce space to
use for social good ............................. 5
Philanthropy: Mission alignment key to scal
sponsorship arrangements, experts say .............6
New research shines light on hosts, participants of
giving circles ..................................6
Nonprot Research: Higher education sees surge in 2018
online giving mark ............................. 7
Survey shows lack of diversity among environment-
focused, funders, nonprots ......................7
Resources: Webinar explores nonprot communications
during crises; Charityhowto.com webinar focuses in on
social media in fundraising; Foundation Center offers
intro class on proposal writing ....................9
Employment Law: Legal cases that impact nonprots...10
News: Briefs from around the sector .............. 12
Blackbaud acquires
CSR rm YourCause
YourCause, a provider of enterprise philan-
thropy, corporate social responsibility and em-
ployee engagement technology, has been acquired
by Blackbaud, a leading cloud software company
serving the nonprot sector. Blackbaud purchased
YourCause for approximately $157 million in an
acquisition that closed just after the rst of the year.
According to Blackbaud, YourCause stood out
for its exible and scalable software offerings that
can serve a diverse customer portfolio, ranging
from major Fortune 500 companies to small busi-
nesses. The platform is used by some eight million
people to process more than $245,000 in donations
every business hour. The platform also helps em-
ployees coordinate and track their volunteer hours
and integrate their service with dollars-for-doers
and similar programs that reward volunteerism
with grants for their favored charities.
The acquisition will help Blackbaud in its quest
to provide software solutions to both nonprot
organizations and for-prot companies commit-
ted to social issues, the company said. Existing
YourCause customers will benet from Black-
baud’s connections to the nonprot community
and investments in research and development to
accelerate innovation of the YourCause product
offerings. Meanwhile, Blackbaud customers will
benet from an expansion of workplace giving
and volunteering support, while building a source
of new donors, volunteers and advocates, the
company said.
For more information, visit https://bit.
ly/2FKPmuh. ■
(See SOCIAL on page 2)
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