A big fish in a little pond.

• Position: First Bank - Brief article

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Inspirational; Runner- Up; Asset Size: $1 Billion to $5 Billion

ABAMN Financial Marketing Awards

Institution: First Bank, Troy, N.C. Agency: Frederick Swanston, Alpharetta, Ga.

This campaign had two objectives: first to give the bank a "big bank" feel as opposed to the mostly small-town banks in the market area; second, to accomplish the first objective without losing the warm feel of a hometown bank.

To communicate the benefits of dealing...