Bank Like You Live.
| Position | ABAMN 2007 Financial Marketing Awards: Annual Reports, 2006, First Place, Asset Size: Over $5 Billion - Lane PR - Brief article |
[ILLUSTRATION OMITTED]
Institution: Umpqua Bank, Portland, Ore.
Assets: $7.3 billion
Agency: Lane PR, Portland, Ore.
Known for its innovation, Umpqua Bank decided in 2006 to produce an annual report that was not only done online, but was inactive as well. The report features interactive design elements uncommon to electronic annual reports, such as flash animation and motion graphics.
The bank's utilization of the Internet allowed its report to reach beyond shareholders and...
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