Author's Note

• Author: Alexander I. Poltorak/Paul J. Lerner
• Profession: Is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement/Is the Senior Vice President and General Counsel of General Patent Corporation (GPC)
• Pages: 19-19

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Author’s Note

It is the purpose of this book to introduce the business executive to

the principles underlying the identification, protection, and use of

intellectual property in the business environment. To this end, key

concepts and facts have been described and the authors have attempted

to illustrate how these concepts and facts influence (actually, should in-

fluence) decision making, from the for mulation of routine procedures

to strategic planning. Of necessity, these descriptions are generalized.

Exceptions abound to every rule stated in the following chapters

(your lawyer will, no doubt, be more than happy to enumerate these

exceptions for you). Moreover, the law is a living, constantly evolving

creature. The rules of the game are constantly changing—often in mid-

play and sometimes retroactively. A little knowledge is a dangerous

thing. Before proceeding, review matters with a qualified professional.

Reading this book, however carefully, is no substitute for professional

guidance.

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