Another casualty among prepaid cash cards.

• Position: Marketing News - Brief Article

Citigroup Inc. earlier this year, dropped out of the prepaid credit-card account business, known as the Citi Cash Card, suggesting that the market is not as big as some financial service companies originally thought, according to news reports.

The Citi Cash Card joins two other failed prepaid credit cards: Cobaltcard (American Express Co.) and PocketCard (Visa). However, the Visa Buxx card is still in existence after three years.

Such cards typically have been obtained by...