Analysis of workplace giving campaigns offers tips on employee engagement

• DOI: http://doi.org/10.1002/nba.30811
• Date: 01 August 2020
• Published date: 01 August 2020

wileyonlinelibrary.com/journal/nba © 2020 Wiley Periodicals LLC • All rights reserved

View this newsletter online at wileyonlinelibrary.com

Vol. 371 August 2020

Analysis of workplace giving campaigns offers

tips on employee engagement

The latest analysis of employee giving programs

conducted by workplace giving and engagement

platform, YourCause nds that employers that offer

a mix of opportunities for their workers to both give

and volunteer with causes they care about end up

getting more of both.

That’s just one of several key ndings explored

in the company’s recent report, Industry Review:

Employee Engagement and Corporate Social Respon-

sibility. Although the data are useful for charities in

terms of improving their own employee engagement

programs, they can also use the insights to better un-

derstand the motivations and strategies of the various

businesses they look to for support.

Nonprot Business Advisor recently spoke with

Rachel Hutchisson, VP of Corporate Citizenship and

Philanthropy at Blackbaud, YourCause’s corporate

parent, about the ndings and what employers—big

or small, for-prot or nonprot—can do to ensure

their programs are effective at engaging their workers

Also in this issue

Conferences & Events: Grant Professionals

Association Annual Conference; ARNOVA 2020

Annual Conference; ASAE 2020 Technology

Exploration Conference .........................4

Industry News: Giving USA report shows uptick in

charitable giving for 2019 ........................5

Nonprot Research: Survey shows a third of

nonprots could close within a year due to COVID-19 6

Direct service providers hit hardest by pandemic .....6

Industry News: New rules on fundraising platforms

progress through California legislature ............. 7

Ultra-high-net-worth individuals not fully engaged in

philanthropy ..................................7

Resources: Webinar gives tips on effective storytelling;

Candid offers introduction to grantseeking; Webinar

explores key qualities of effective programs. . . . . . . . . . 9

Employment Law: Legal cases that impact nonprots . 10

News: Briefs from around the sector .............. 12

Call for Nominations for .ORG

Impact Awards

The Public Interest Registry, the owner of the

.ORG domain, has issued a Call for Nominations

for the 2nd Annual .ORG Impact Awards, which

honor the organizations and individuals making

the world a better place.

Award winners will be announced as part of

“The Ten Days of .ORG,” an online event be-

ginning on Nov. 30 that celebrates the range of

achievements and impacts made by nonprot or-

ganizations and individuals engaged in community

service over the past year.

The 2020 awards feature 10 categories with

winners receiving amounts of up to $30,000.

Award categories include combating the corona-

virus, ghting hunger and poverty; championing

equality, equity and inclusion; promoting educa-

tion; advancing environmental sustainability; and

promoting a safer Internet.

Nominations are open until Sept. 4, and will

be reviewed by a roster of judges from the online,

nonprot and marketing sectors.

For more information, visit https://

orgimpactawards.org. ■

(See WORKPLACE on page 2)

in philanthropy.

Q: Per the report, 75% of companies that offer both

giving and volunteering opportunities for their employ-

ees have twice the employee engagement of companies

only offering one or the other. What explains this?

A: We have observed, through our four decades

of working with nonprot organizations, that vol-

unteers are committed donors. The theory behind

this is that volunteerism, by denition, takes time

and effort and people who choose to expend these

valuable resources develop a deeper connection with

the organizations they serve, actually getting to see

with their own eyes what the organizations do. This

personal knowledge builds a connection that helps