AICPA rolls out new tagline.

• Position: National

The AICPA has announced a new tagline to accompany the CPA logo, "America Counts on CPAs." This supersedes the previous tagline, "Never Underestimate the Value." Going forward, members are encouraged to use this tagline along with the CPA logo.

The new tagline was created as a result of recent research and underscores the central role CPAs play in the U.S. economy and financial adviser arena.

The new tagline was tested with business executives and CPAs with very positive responses. To access the CPA Logo and tagline in EPS high resolution and Adobe Illustrator, along with FAQs and regulations for reproduction, visit the...