Bank Marketing 1-2-3 the practical handbook for community bankers.

• Position: Brief article

Bank Marketing 1-2-3 is a practical marketing handbook series for community bankers that want to improve or expand their marketing activities. Today's community banks face staggering competition in a range of financial services offerings. Consumers are price-sensitive, time-strapped, and their demographics are changing. This series was designed to help you expand your bank's marketing, sales development and relationship management efforts--efficiently and for results.

The six u nits tackle main areas to help you develop and revise your marketing plan and budget; conduct research; launch new services; integrate marketing; implement a consultative sales culture; and begin using new electronic marketing techniques.

Each u nit covers a topic-area in an easy, practical manner, chock full of "best practices" case studies, and templates on CD-ROM that...