Category Management Antitrust Handbook
- Publisher:
- American Bar Association
- Publication date:
- 2010-01-01
- ISBN:
- 978-1-60442-564-2
Description:
The development of category management has paralleled the growth of large national chain retailers, the computerization of consumer sales, and the increasing presence of private label brands owned by retailers. This Handbook addresses that confluence of events, with the purpose of identifying and explaining the business, economic, and legal issues raised from an antitrust perspective by category management.