Advertising Claim Substantiation Handbook
- Not Just for 'Consumers': Promotional Statements B2B
- Dispute Resolution
- Use of Disclosures
- Preliminary sections
- Types of Claims
- Foreword
- Issues in Online and Social media Advertising
- Cause-Related Marketing
- Table of cases
- Implied Claims and Communication Surveys
- Advertising Law and Claim Substantiation in Children's Advertising
- Endorsements and Testimonials
- Sources of Advertising Law
- Issues in Direct Response Advertising
- Preface