Advertising Claim Substantiation Handbook
- Publisher:
- American Bar Association
- Publication date:
- 2017-01-01
- ISBN:
- 9781641050746
Description:
The purpose of this handbook is to provide legal practitioners with an introduction to the law, principles and challenges of claim substantiation.
Index
- Preliminary sections
- Foreword
- Preface
- Sources of Advertising Law
- Implied Claims and Communication Surveys
- Types of Claims
- Use of Disclosures
- Endorsements and Testimonials
- Issues in Direct Response Advertising
- Advertising Law and Claim Substantiation in Children's Advertising
- Issues in Online and Social media Advertising
- Cause-Related Marketing
- Not Just for 'Consumers': Promotional Statements B2B
- Dispute Resolution
- Table of cases