Journal of Consumer Affairs
- Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences
- “Four Bright Coins Shining at Me”: Financial Education in Childhood, Financial Confidence in Adulthood
- Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance
- Consumer Strategies to Improve the Efficacy of Posted Calorie Information: How Provincial Norms Nudge Consumers to Healthier Consumption
- The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool
- The Effects of Financial Education on Short‐Term and Long‐Term Financial Behaviors
- Positioning Strategies for Animal‐Friendly Products: A Social Dilemma Approach
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- Mitigating the detrimental effect of skeuomorphism on gambling behavior
- Influence of information on pesticide use during fruit and vegetable cultivation through labeling at the point of purchase: Insights from a French study
- Understanding retail exclusion and promoting an inclusive customer experience at transforming service encounters
- “The greedy I that gives”—The paradox of egocentrism and altruism: Terror management and system justification perspectives on the interrelationship between mortality salience and charitable donations amid the COVID‐19 pandemic
- Impact of environmental and health consciousness on ecological consumption intention: The moderating effects of haze and self‐competence
- In search of well‐being: Factors influencing the movement toward and away from maladaptive consumption
- A Wolf in Sheep's Clothing: How Humanized, Retargeted Ads Intrude in Social Contexts
- Issue Information
- W. Keith Bryant in Memoriam
- The Effects of Financial Literacy Overconfidence on the Mortgage Delinquency of US Households
- Examining Consumer Purchase Behaviors and Attitudes toward Condom and Pharmacy Vending Machines in Italy: A Qualitative Study
- Do consumers view the nutrition facts panel when making healthfulness assessments of food products? Antecedents and consequences
- First‐Year Impacts on Savings and Economic Well‐Being from the Assets for Independence Program Randomized Evaluation
- Building relationships: Is this the answer to effective nutrition policy formulation?
- Financial Literacy and Self‐Employment
- When taking action means accepting responsibility: Omission bias predicts parents' reluctance to vaccinate due to greater anticipated culpability for negative side effects
- What do we really know about “don't know”? Re‐assessing the measurement of financial knowledge
- Reexamining health messages in the political age: The politicization of the COVID‐19 pandemic and its detrimental effects on vaccine hesitancy
- Why do many consumers prefer to pay now when they could pay later?
- Want to make me happy? Tell me about your experiences but not your objects
- Examining Antecedents of Health Insurance Literacy: The Role of Locus of Control, Cognitive Style, and Financial Knowledge
- Identity Threat Assessment and Prediction
- It's never too late to be financially literate: Evaluating a financial education intervention for adults in Italy
- Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasions
- The Financial Services Environment and Schools' Savings Rates in the San Francisco Kindergarten to College Program
- Online Repurchasing: The Role of Information Disclosure, Hope, and Goal Attainment
- From self‐quantification to self‐objectification? Framework and research agenda on consequences for well‐being
- An Exploratory Study of Regulatory Failure in the Australian Home Mortgage Market
- Rhoda Karpatkin in Memoriam
- Envisioning a community‐centric approach to impact assessments in subsistence marketplaces
- The impact of state earned income tax credit increases on material and medical hardship
- Religion's influence on the financial well‐being of consumers: A conceptual framework and research agenda
- Consuming intimate apparel: A Brazilian transgender discourse
- When family dining protects against sweet food consumption… and when it does not
- Issue Information
- Prevention, resolution, or counseling: Testing three approaches to reducing debt payment delinquencies in a large‐scale field experiment
- Building toward a solid foundation: The effect of thinking concretely about the future
- Have I saved enough to social distance? The role of household financial preparedness in public health response
- What accounts for racial and ethnic differences in credit use?
- How federally insured reverse mortgages affect the credit outcomes of older adults
- Why did (some) consumers buy toilet papers? A cross‐cultural examination of panic buying as a maladaptive coping response to COVID‐19
- Quantification of Self in Third‐Party‐Administered Wellness Programs: The Impact of Perceived Self‐Empowerment
- The role of racial/ethnic discrimination in financial access and material hardship: Findings from Korean immigrants living in the deep south
- Examining gender differences in predictors of financial satisfaction: Evidence from Taiwan
- Are Ex‐Ante Hypothetical Bias Calibration Methods Context Dependent? Evidence from Online Food Shoppers in China
- Financial Decisions and Financial Capabilities in the Andean Region
- The Role of Federal and Private Student Loans in Homeownership Decisions
- Anti‐black currents in consumer affairs: An introduction to the special issue
- Financial Literacy as More than Knowledge: The Development of a Formative Scale through the Lens of Bloom's Domains of Knowledge
- The missing role of moral values in anti‐vaping messaging
- Debt Literacy and Debt Literacy Self‐Assessment: The Case of Poland
- Financial stress among college students: New data about student loan debt, lack of emergency savings, social and personal resources
- Establishing a tradition of research on race and consumers in the marketplace: A tribute to the late Dr. Geraldine Henderson and the late Dr. Jerome Williams
- The Roles of Gender and Marital Status on Risky Asset Allocation Decisions
- Financial institution objectives and auto loan pricing: Evidence from the survey of consumer finances
- Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach
- Energy‐related financial literacy and electricity consumption: Survey‐based evidence from Finland
- Understanding consumer stockpiling: Insights provided during the COVID‐19 pandemic
- Web workouts and consumer well‐being: The role of digital‐physical activity during the UK COVID‐19 lockdown
- Sharenting in an evolving digital world: Increasing online connection and consumer vulnerability
- Understanding digital consumers' well‐being in Asia: The moderating roles of digital natives and privacy concerns
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- (Un)conditional consumer protections in high‐cost lending regulation: Impacts on local lending geographies
- Productive and repressive power: The influence of gender norms on parents' decisions on children's consumption
- Whole grain claims: Do they matter?
- Do not swipe the small stuff: A randomized evaluation of rules of thumb‐based financial education
- Editorial: Special issue of the Journal of Consumer Affairs from the 2021 conference on transformative consumer research
- Patient susceptibility to over‐trust: The case of off‐label prescribing
- Financial capability of student loan holders who are college students, graduates, or dropouts
- Deriving happiness through extraordinary or ordinary brand experiences in times of COVID‐19 threat
- Pandemic 101
- Extending the diversity conversation: Fashion consumption experiences of underrepresented and underserved women
- How thoughts of death and intrinsic/extrinsic goal orientation affect well‐being during the pandemic
- Power and responsibility: Advertising self‐regulation and consumer protection in a digital world
- Financial inclusion and food insecurity: Examining linkages and potential pathways
- Assessing the Effectiveness of Financial Coaching: Evidence from the Boston Youth Credit Building Initiative
- Effects of perceived scarcity on COVID‐19 consumer stimulus spending: The roles of ontological insecurity and mutability in predicting prosocial outcomes
- Financial literacy and household asset allocation: Evidence from micro‐data in China
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- Pushing or clicking the grocery cart? Health and economic concerns during the COVID‐19 pandemic
- Financial knowledge and trust in financial institutions
- Modernizing standards of identity for juice: Evidence from consumer acceptance of orange juice blend
- Validation of Consumer Styles Inventory for consumer decision making styles
- Cannabis packaging: An opportunity for facilitating informed decisions
- On the association of debt attitudes with socioeconomic characteristics and financial behaviors
- Children as Vulnerable Consumers in Online Environments
- Unbanked and impoverished? Exploring banking and poverty interactions over time
- Moral disengagement and neutralization techniques as explanations of unethical behavior
- Youth in individualistic countries have higher financial literacy: Evidence from PISA
- Using the Family Self‐Sufficiency Program to Help Families with Housing Assistance Improve Earnings, Credit Score, and Debt Levels: A Quasi‐Experimental Analysis
- Impacts of Covid‐19 pandemic on consumer behavior in Turkey: A qualitative study
- Does history really matter: Investigating historical branded executions' effects on contemporary consumer attitudes
- School and family environments promote adolescents' financial confidence: Indirect paths to financial literacy skills in Finnish PISA 2018
- Illusion of safety: How consumers underestimate manipulation and deception in online (vs. offline) shopping contexts
- Serial coping to anxiety under a pandemic and subsequent regulation of vice food and beverage consumption among young adults
- The psychology of attraction to multi‐level marketing
- Leveraging the Existing US Healthcare Structure for Consumer Financial Well‐Being: Barriers, Opportunities, and a Framework toward Future Research
- Exploring the effects of for‐profit and nonprofit size congruency: An exchange perspective on cause‐related marketing
- Health insurance coverage during the COVID‐19 pandemic: The role of Medicaid expansion
- The influence of time, resource, and gender ideology on the division of domestic work in Korea
- “Generally, I live a lie”: Transgender consumer experiences and responses to symbolic violence
- Encouraging Tax‐Time Savings with a Low‐Touch, Large‐Scale Intervention: Evidence from the Refund to Savings Experiment
- Small‐Dollar Credit Lending: The Effect of Financial Burden on Personal Asset Misvaluation
- Portrayals of Minorities and Women in Super Bowl Advertising
- Sponsorship Disclosures of Native Advertising: Clarity and Prominence
- Market segmentation strategies can be used to overcome COVID‐19 vaccine hesitancy and other health crises
- The new world of philanthropy: How changing financial behavior, public policies, and COVID‐19 affect nonprofit fundraising and marketing
- Childhood experience of parental affection and financial well‐being in later life: Evidence from the Health and Retirement Study
- “If I don't have credit, I don't have anything”: Perspectives on the credit scoring system among mothers with low incomes
- The impact of the COVID‐19 pandemic on subsistence consumers' well‐being and coping strategies: Insights from India and Bangladesh
- Consumer well‐being and social responsibility of subsistence entrepreneurs in subsistence marketplace
- An analysis of the relationship between risk perceptions and willingness‐to‐pay for commodities during the COVID‐19 pandemic
- The role of national culture in financial literacy: Cross‐country evidence
- Personality and Saving Behavior Among Older Adults
- How to increase students' motivation to engage in university initiatives towards environmental sustainability
- App Users Unwittingly in the Spotlight: A Model of Privacy Protection in Mobile Apps
- Who Files for Personal Bankruptcy in the United States?
- Immigrants, Financial Knowledge, and Financial Behavior
- Gender differences in recollections of economic socialization, financial self‐efficacy, and financial literacy
- Antecedents and outcome of mindful buying
- Balancing evolutionary impulses: Effects of mindfulness on virtue food preference
- Marketing Benchmarks: Do You Trust Your Friendly Marketer?
- Identifying Non‐Adopter Consumer Segments: An Empirical Study on Earthquake Insurance Adoption in Turkey
- The role of vending channels in marketing: A systematic review and taxonomy of studies
- Physical risk messaging enhances favorable attitudes toward mask wearing
- Getting real about consumer poverty: Deep processes for transformative action
- The paradoxes of smartphone use: Understanding the user experience in today's connected world
- Have you found what you are looking for? How values orientations affect pro‐social change after transformative service experiences
- Withholding Consumption: A Free Riding Perspective on the Diffusion of Color Television in Rural China
- An Examination of Participation in Homebuyer Education and Counseling Services
- Barriers to Banking: A Mixed‐Methods Investigation of Previously Incarcerated Individuals' Banking Perceptions and Financial Knowledge
- Vulnerable consumer experiences of (dis)empowerment with consumer protection regulations
- Estimation of price and income elasticity of residential water demand in the Czech Republic over three decades
- Consumer Bankruptcy Stigma: Understanding Relationships with Familiarity and Perceived Control
- Issue Information
- Issue Information
- Moving gender across, between and beyond the binaries: In conversation with Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman
- Issue Information
- Mass incarceration and consumer financial harm: Critique of rent‐seeking by the carceral state
- An item response theory approach to constructing and evaluating brief and in‐depth financial literacy scales
- Racial/ethnic differences in holding a retirement saving motive: A decomposition analysis
- Dreaming in Black: Middle‐class Blacks' aspirational consumption
- Issue Information
- Consumer wellbeing in Asia: Introduction to the special issue
- Compulsory technology adoption and adaptation in education: A looming student privacy problem
- Vanity and food waste: Empirical evidence from China
- Stockpiling intentions and customer well‐being during the COVID‐19 pandemic
- Factors associated with the financial strain of transgender and gender diverse college students
- Does industry self‐regulation work to protect consumers? An evaluation of the children's food and beverage advertising initiative
- A systematic review of consumer empowerment research trends: Evidence from esteemed consumer studies journals
- The coronavirus pandemic: A window of opportunity for sustainable consumption or a time of turning away?
- Quality‐of‐life as chronotopefication and futurization: Subsistence consumer experiences in India
- Religion and informational influence: Evidence from individual tax behavior in the U.S.
- Issue Information
- Household savings and subjective wellbeing: Evidence from China
- Non‐drinking 101: How non‐drinkers navigate the drinking culture on a college campus
- Explaining consumers' progress through life insurance decision states: The role of personal values and consumer characteristics
- The ethics of nudging: Using moral foundations theory to understand consumers' approval of nudges
- Issue Information
- In Memoriam
- Financial debts and subjective well‐being of young adults: An adaption of the stress process model
- Vaping Viewpoints: A Multi‐Segment Understanding of E‐Cigarette Risk Perceptions
- Toward Financial Capability—Empowering the Young
- Does depletion have a bright side? Self‐regulation exertion heightens creative engagement
- Having less: A personal project taxonomy of consumers' decluttering orientations, motives and emotions
- Why art matters: Artistic consumer‐entrepreneurship in subsistence marketplaces
- No longer green with envy: Objectifying and destroying negative consumer emotions
- Mindfully aware and open: Mitigating subjective and objective financial vulnerability via mindfulness practices
- Perception versus the reality of financial situation: The role of personality traits in the United States
- Issue Information
- U.S. health insurance marketplace taxonomy and the influence of labeling on consumer perception of plan suitability
- Borrowing channels, purposes, and household investment and consumption: evidence from Nepal
- Evaluation of the association between the flow of firearms and mass shooting deaths
- Measurement error in research on financial literacy: How much error is there and how does it influence effect size estimates?
- The Influence of Financial Well‐Being on Pawnshop Use
- Heuristics in Mutual Fund Consumers' Willingness‐to‐Invest: An Experimental Approach
- Healthy financial habits in young adults: An exploratory study of the relationship between subjective financial literacy, engagement with finances, and financial decision‐making
- Health shocks and mortgage debt payoff among American homeowners over age 50: A survival analysis
- Issue Information
- Parents' perceptions of the sensitivity of their children's personal information and willingness to share with social media marketers: Implications for sharenting
- How consumer networks contribute to sustainable mindful consumption and well‐being
- Unhealthy food preferences: A psychological consequence of poverty?
- Reducing information asymmetry and increasing health value co‐creation in a rural healthcare context
- Troubling genderS and consumer well‐being: Going across, between and beyond the binaries to gender/sex/ual and intersectional diversity
- Connecting with the future: The role of science fiction movies in helping consumers understand privacy‐technology trade‐offs
- Recipients' happiness in prosocial spending: The role of social ties
- Repeat use of short‐term credit: The case of deposit advance products
- Identifying and selecting effective graphic health warnings to prevent perceptual wearout on tobacco packaging and in advertising
- Do good things come in pairs? How personality traits help explain individuals' simultaneous pursuit of a healthy lifestyle and financially responsible behavior
- Pandemics and consumers' mental well‐being
- Consumer Response toward Plus‐Size Models Featured in the Mainstream Media
- Mindfulness, Money Attitudes, and Credit