Zuke's.

• Author: Peterson, Eric
• Position: Colorado Cool Stuff - Brief Article

Hiking with his "dead-tired" dog Zuke in 1995, Patrick Meiering munched on a PowerBar and wondered why there was no equivalent trail pick-me-up for weary canines. An aspiring entrepreneur, Meiering took the idea and ran with it, mixing ingredients for the PowerBone in his garage. "They're all natural, semi-moist, and naturally preserved," Meiering said of the treats, which have since spawned a Zuke's catalog of six different products, including Natural Purrz for cats and the company's top-selling Hip Action treats for arthritic pets. While Zuke's now has 2,000 dealers in three...