The zoology of swing voters: a guide for the 2004 elections.

• Position: 10 Miles Square - Illustration

The Zoology of Swing Voters A guide for the 2004 elections SWING VOTER "Sex & the City" Office Park Dads Security Moms Voters SAYS WHO? Page Gardner & Mark Penn, David Winston, Christina Dresser, Penn, Schoen The Winston Women's Voices, & Berland Group Women's Vote DEMOGRAPHICS Unmarried women Middle-class, Married women between the ages nonunion men with children of 18 and 64 ages 25 to 50, who have vivid with working memories of wives what they did on 9/11 FORMERLY "Murphy Brown" Wired workers Soccer moms KNOWN AS voters WORRIED The luxury tax Suburban sprawl Everything ABOUT NIGGLING FACT They don't vote They all vote They don't Republican like war YOU MIGHT BE You're female You still play You manifest your ONE IF ... and alive fantasy football patriotism in baked goods HOW THEY Who's hotter Gas prices Draft-aged sons? WILL DECIDE CAN'T The last time When they were Whether it's REMEMBER they are happy okay to be scared of Arab men THINKS Pink Something in the Threatening BLOGS ARE supply closet LIES TO Their age Their income Whether they POLLSTERS voted last time ABOUT NASCAR Dads The Stern Gang Freestyle Evangelicals SAYS WHO? Celinda Lake, Simon Rosenberg, John Green...