Zippo still hot after all these years.

• Position: WHAT'S NEW? - Zippo Manufacturing Company, BLU butane pocket lighter - Brief article

The Zippo Manufacturing Company has taken flame to a new level with its BLU butane pocket lighter, which delivers a hot, consistent, clean-burning blue flame, unlike the traditional windproof lighter that sports a yellow flame fueled by liquid lighter fluid. BLU emits no odor or aftertaste--attributes particularly sought after by cigar aficionados--and features sleek and contemporary designs, a signature "Z"-patterned chimney, large fuel tank, and quick refilling options.

Moreover, many of the timeless iconic characteristics of the company's signature windproof lighters are brought forth in the Zippo BLU, including the trademark flint wheel ignition system, rugged metal construction, hinged lid, one-hand operation, and the distinctive "click" that have made Zippo famous since 1932, when George C. Blaisdell of Bradford, Pa., obtained the rights for an Australian windproof lighter with a removable top, and redesigned it. He made the case rectangular and attached the lid to the bottom with a welded hinge, then...