Zions Pays for A's.

• Position: Public Relations - Zions First National Bank - Brief Article

Institution: Zions Bank

Assets: $10.6 billion

Agency: Richter 7, Salt Lake City

The object for this campaign was to demonstrate Zions Bank's support for local schools and to reach out to their market's teenage demographic. This ongoing public relations program rewards students for academic achievement. "Zions Pays for As" encourages middle school, junior high and high school students with at least one A on their report cards to visit one of 148 Zions Bank branches in Utah and Idaho.

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