Zeronines Technology Inc.

• Author: Peterson, Eric
• Position: TECH STARTUP OF THE MONTH

* CASTLE ROCK

* WWW.ZERONINES.COM

* FOUNDED: NOVEMBER 2001

QUOTE OF NOTE:

To recover data costs you money in two ways: One, you're spending money to recover it, and two, you're not selling beef jerky, or whatever it is that you sell. In the case of the big brokerage companies, that's $10 million an hour --ZeroNines Chairman John Botdorf INITIAL LIGHTBULB

A veteran of such companies as Hitachi and StorageTek, Californian Alan Gin started developing ZeroNines' data multicasting technology in 2000, but nearly had to return to corporate R & D after the dot-bomb hit and financing ran dry.

Through a common acquaintance, Gin connected in 2001 with John Botdorf, the Castle Rock-based entrepreneur and self-described "finance guy" who helped breathe new financial life into the company, buying its assets and reincorporating it in Colorado.

Gin sold Botdorf on ZeroNines' approach to disaster recovery, and Botdorf in turn sent Gin "back to the lab." The company's first commercial release, the MyFailsafe.com e-mail portal, came earlier this fall.

ZeroNines' name originates in business-continuity jargon: In techie parlance, "three nines" means 99.9 percent system availability. Five nines is 99.999 percent. In this vein, 100 percent uptime would be zero nines, which a Gartner Inc. analyst coined after a 2000 demo. With the analyst's permission, the company adopted the moniker ZeroNines.

Gin, ZeroNines' CEO, is based out of Foster City, Calif., while Botdorf serves as chairman for the Colorado company out of an office in Castle Rock.

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IN A NUTSHELL

ZeroNines' patented "multicasting engine" is the company's key technology, touted as an innovation in disaster recovery. "There are about four or five major ways to (recover from a disaster) today, but they're all reactive," said Botdorf. "It doesn't matter if you're Lehman Brothers or the local flower shop ... when you lose data today, you simply go through a process to recover it. Instead of designing something to recover, we want to design something that doesn't go down."

To demonstrate the engine's capabilities for a broad market, ZeroNines launched MyFailsafe.com this fall. "We're not an e-mail company, but we are," said Botdorf. "We chose e-mail as a way to showcase what is the bigger story of developing an operating system...