Zeal Optics Transcend.
| Author | Peterson, Eric |
| Position | [small biz] COLORADO COOL STUFF - Company overview - Brief article |
Founded in Moab, Utah, in 1998, Zeal Optics relocated to Boulder in 2008 after outgrowing canyon country from a logistical standpoint. Zeal makes sunglasses and ski goggles that incorporate the company's patent-pending photochromic technology, meaning it changes tint to match the available light.
[ILLUSTRATION OMITTED]
"It's as close as possible to one lens that works in all conditions," says Michael Jackson, Zeal president. New this fall is the Transcend, the industry's first GPS-enabled ski goggles, featuring a head's up LCD display that shows the skier or rider's speed in real time, as well as other metrics.
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