Your plan.

 
FREE EXCERPT

SHERWAYNE MAHONEY

NEW YORK

Founder and creative director of Things II Come, a luxury footwear company

SUCCESS SUBSCRIBER SINCE 2016

"When I did my first shoe collection, I instantly thought, This is the best of the best.

No matter who I show it to--Saks Fifth Avenue, Nordstrom, Neiman Marcus--they'll take it. I quickly learned you can't assume that just because you come out with something you feel is great, that you're going to be accepted right away. This is where patience comes in and understanding that it takes time. I had...

To continue reading

FREE SIGN UP