Marketing conference: your bank's innovative product could win you a free registration.

• Position: Brief article

Did your bank recently create an innovative product? Has it developed a new checking account that offers high interest tied to debit-card use? Or a "green" virtual on-line account? Or a relationship loan package?

By submitting information about your offering, your bank could win a free registration to this year's ABA Marketing Conference, which will be held Sept. 12-15, 2009 in San Antonio, Texas.

The top three entries, as judged by a panel of the ABA Marketing Conference Advisory Board, will be selected for a presentation at a breakout session that will be entitled, "Innovative Product Idea Exchange." Entries must be submitted by May 1, 2009. An entry form can be obtained by accessing the ABA Web site (www.aba.com), clicking on the menu item "Conferences and Schools" and then clicking on the "ABA Marketing Conference" (www.aba.com/Events/ MKTG.htm). Look for the link directing you to the application for the "Innovative Product Idea Exchange" contest.

For each entry, marketers will be asked to explain the strategy behind the new product, how it was developed, how it was marketed, and what the...