Your call: training by telephone.

• Position: ABA Resources

In the past, if you needed marketing train-you would have to travel--either across town or to some distant city--to a classroom. Remember how much time you wasted with alt that transportation?

Today, you can receive training through your telephone! The best part about this is that you don't have to leave your office to hear the latest, most insightful information on a variety of crucial marketing banking topics.

ABA's telephone briefings use this "old" technology to bring the experts across the country directly to you. These telephone briefings are two-hour seminars conducted by a panel of speakers. The briefings are designed to address specific bank marketing topics. Senior banking managers, consultants, attorneys and regulatory officials share their perspective on Leading-edge topics--and the listeners have an opportunity to ask questions of the speaker panel. Some of these briefings may even feature a simultaneous webcast over the Internet.

Recent briefings have discussed a number of critical strategic and marketing topics including:

* Online Mortgage Lending: Pipeline or Pipedream? with Doug Johnson, American Bankers Association, Washington, D.C; Craig Focardi, TowerGroup, Needham, Mass; Todd Lunsford, Quicken Loans, Livonia, Mich.; and Robert Surridge, Digital Insight, Calabassas, Calif.

* Profit Strategies: Unlocking the Opportunities with Bill Enloe, of the Malcolm Baldridge award winning Los Alamos National Bank and Jack Salvetti of S. R. Snodgrass, Pittsburgh.

* Money Making, Money Saving Marketing Ideas with Alisha Johnson, Highland Bank...