Gisela Hausmann, author of Naked Words: The Effective 157-Word Email, says that the beauty of short emails (but not too short) is that they can be read without having to scroll. Their brevity allows the reader to grasp content quickly. More tips from Hausmann, who has analyzed more than 100,000 emails:
* Put a number in your subject line: We do pet makeovers 33 percent faster (or 20 percent cheaper); meeting at 2 p.m.; $12 off.
* Open with a greeting that uses the person's name: Good morning, Ralph.
* Write your email so it has the same impact as a short in-person meeting with the recipient. Reading the email aloud to yourself will help you decide whether it has that in-person...