YOU ARE WHAT YOU EAT.

Position:GIVEN EVIDENCE - Brief article
 
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Researchers from the University of Wyoming, Arizona State University, and Oklahoma State University recently published a paper in the Journal of Business Research that analyzes how people's religiosity can influence what specialty foods they buy at the grocery store. In a series of online experiments involving over 1,700 people around the US, researchers found that people with strong religious beliefs are more likely to buy fat-free, sugar-free, or gluten-free foods and less likely to buy natural or organic foods.

The researchers connect religious consumers' preference for low-cal food to scriptural condemnations of gluttony and to dietary guidelines imposed by some religions. They also posit that these foods appeal to religious consumers who value purity, which they associate with self-control and restriction. Moreover, the paper refers to previous research suggesting that highly religious consumers reject food labeled...

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