You are what you like: Facebook revelations.

• Author: Bailey, Ronald
• Position: Citings - Personal attributes related to page likes on Facebook - Brief article

"Likes" on Facebook tell your friends what you, well, like. But diey may also tell people things that you might not like them to know, such as your sexual orientation, political views, alcohol and drug habits, and even how smart you really are.

In a study published in the March 11, 2013, Proceedings of the National Academy of Sciences, researchers from Cambridge University and Microsoft probed the likes of more than 50,000 Facebook users and found that they revealed information about a wide range of personal attributes that most people would think are private. A user who likes "Dear Liver Thanks You're I a Champ" is not being coy about IS his appreciation of booze, but a thumbs-up on "Watching Karma Bite The Person You Hate Right In The Ass" is also associated with alcohol consumption. On the other hand, liking "Why Is Monday So Far Away From Friday And Friday So Bloody Close To...