XingTea.

• Author: Peterson, Eric
• Position: COLORADO COOL STUFF small biz - Brief article

Brothers Scott and Tom LeBon, president and vice president/CEO respectively of Denver-based distributor New Age Beverage, have been in the Colorado beverage business for more than 20 years.

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Since the turn of the millennium, they've seen several of their premium brands (such as Rockstar, Vitamin Water and Monster) get snatched up by Coke and Pepsi, and with good reason: Carbonated soda beverages were on track for their first down year ever as of late 2007, while "new age" energy drinks and teas were on the rise.

So the LeBons launched their own brand in XingTea, the first line of all-green teas on the...