¿Dónde está la carne?
| Author | Goodman, Joshua |
| Position | Deserci |
El malestar económico de Argentina sigue reclamando víctimas. Después que Wendy's cerró sus 18 establecimientos en Buenos Aires y despidió a 600 empleados, legiones de oficinistas hambrientos preguntaban: "¿Dónde está la carne?"
La cadena norteamericana de hamburguesas culpó de su partida, sólo cuatro años después de agregar la palabra "frosty" al vocabulario argentino, a la débil demanda del consumidor, que causó una pérdida operativa antes de impuestos de US$3 millones en los primeros nueve meses de 2000. "Es obvio que no hay suficientes perspectivas para el mejoramiento operativo o financiero en el horizonte", dice el presidente ejecutivo de Wendy's International, Jack Schuessler.
En cambio, las ventas de Wendy's en otros 15 mercados latinoamericanos van en aumento.
Las hamburguesas no son la única venta difícil en estos tiempos. Los argentinos se han apretado el cinturón, y han bajado las ventas de casi todo, desde discos compactos...
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