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Author | Coronado, Eduardo |
[ILUSTRACIÓN OMITIR]
Explosiones, desembarcos aéreos y hombres descendiendo de tanques mostraban la adrenalina que se libera durante las operaciones militares en tres recientes comerciales transmitidos en la televisión inglesa para promover el reclutamiento de jóvenes. Pocos se habrán imaginado que éstos fueron rodados muy lejos del Reino Unido. La producción, que costó US$1 millón, fue realizada el año pasado en Santiago de Chile por Stillking Films, una productora checa que empleó armamento, técnicos y actores chilenos bajo la dirección de un equipo internacional.
Éste es un buen ejemplo de lo que buscan autoridades, productoras de cine y televisoras locales para convertir a Chile en un importante destino de escenarios de exteriores. Rodar en ciudades de Estados Unidos y Europa se ha vuelto un negocio costoso. "Para los europeos o estadounidenses hacer un comercial en sus países es dos veces más caro que aquí. En Chile pueden ahorrar hasta 50%", dice Donal Navarro, productor general de la...
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