Wyndham Hotel Group: 9.000 HABITACIONES MAS ENTATINOAMERICA Y UNA APUESTA DE LARGO PLAZO.
Author | Luongo, Michael |
Expansion es la carta favorita que Wyndham Hotel Group esta jugando en el creciente mercado de America Latina y el Caribe. Y con su reciente adquisicion de Fen Hoteles de Buenos Aires, ahora tiene 200 propiedades operando bajo 14 marcas en 20 paises latinoamericanos.
En dialogo con Latin Trade, Geoff Ballotti, presidente y CEO de Wyndham Hotel Group, dijo que despues de la reciente adquisicion de Fen, "lo mas importante y excitante para todos nosotros es la construccion que estamos llevando adelante en America Latina".
Dos nuevas propiedades claves que menciona son los hoteles recientemente construidos en los aeropuertos de Sao Paulo y Quito. El brasileno esta muy bien posicionado en los comentarios de Trip Advisor y el ecuatoriano "tiene un diseno absolutamente sorprendente, que reproduce la figura de un condor".
Otro hotel con el que esta muy entusiasmado es el Romana Anchor, de Chihuahua, Mexico, el mercado que fue el mas importante para la compania en America Latina hasta la adquisicion que hizo en Argentina de las propiedades de Fen.
Para Ballotti, estos nuevos hoteles son apenas la punta del iceberg de la estrategia de Wyndham. Las nuevas obras representan el 70% de su crecimiento en America Latina y, segun el ejecutivo, junto con las adquisiciones por venir seran "70 hoteles o casi 9.000 habitaciones que estamos en proceso de inaugurar...
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