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If you want to start capturing data from your visitors, then a good place to start is to sign up for Google Analytics. A free service, Google Analytics tells you things like where your website visitors are coming from, how to avoid poorly-placed content, the path visitors take on your site, who your audience is (demographics and interests), how to retain more customers and plenty more. Plus, Google Analytics is the most-widely used data-gathering tool, so it's very user-friendly. (If you're wary of how to start wielding the power of analytics, Google experts do teach a free...

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