WORDCOM INC.

• Position: Direct mail services information - Brief Article

56 Main Street

Ellington, CT 06029

Contact: George Wachtel

Phone: (800) 822-0622, (860) 875-7373

Fax: (860) 872-2713

E-mail: Sales@WordCom-inc.com

Profile

WordCom is a full service direct marketing agency specializing in banking.

Case study

WordCom's strengths--outstanding creative, data processing and personal service--led a Maryland bank to choose the company for a critical marketing program.

The bank's goal: acquire new equity loans from their customer base without wasting money. They had approached so-called "direct mail companies," finding only letter-shops that had little experience with profiling, list development and creative execution. Enter WordCom.

First, the bank's entire customer file was enhanced with demographic criteria. It was then householded, compared to existing equity customers and "scored"...