Women's financial health week proclaimed by PFS committee.

• Position: Brief Article

On Jan. 14 the AICPA's Personal Financial Specialist Credential and Exam Committee is launching a "Women's Financial Health Week" public education campaign. The week-long initiative is designed to provide women with the knowledge and tools needed to improve their financial planning.

A recent survey on women's retirement confidence reports that 64% of women are not confident about having enough money to cover medical expenses and continue to lag behind men in some preparations for retirement. Additionally, the report reveals that without Social Security, more than half of all elderly women would be in poverty.

Several media and Web reference tools have been developed for this campaign. Among them are:

* Women's Financial Health Week Web site. A new site, womensfinancialhealthweek.com, will help brand the program and offer visitors fresh financial content. Key components of the site include daily chats with CPA/PFS professionals, a personal finance makeover contest to win a free session with a CPA/PFS, and a CPA/PFS referral database.

* Money Magazine Teams Up with AICPA. Marion Asnes, senior editor, Money magazine, is working with the AICPA to promote Women's Financial Health Week. She will appear with Barbara Raasch, CPA/PFS, on national...