Women's final four brings hoops madness to Denver.

• Author: Cote, Mike
• Position: TOURISM

FOR THE PAST FOUR YEARS, KITTY HOOK and Carrie Besnette Hauser have been part of the Denver Sports team leading the effort to bring the NCAA Women's Final Four to Denver. It's about glory. It's about prestige. It's about time.

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Sure, having one of the premier collegiate women's sporting events will be great for Colorado tourism and secure lots of TV time and publicity for the Mile High City April I and 3 at the Pepsi Center and during related community and educational activities that week.

Promotional materials for the 31st edition of the women's championships speak of building a "lasting legacy." That's more than fluff for Hook and Hauser. Hint: They're both tall. And they remember when sports for girls mostly meant joining the cheerleading squad.

"What's exciting about it is it's the first time it's ever been held in the Mountain West time zone so we'll get better viewers on TV," said Hook, a commercial broker for Cassidy Turley Fuller Real Estate who played hoops for Colorado State University. The event brings 30,000 people to town and has an economic impact: of more than $20 million to the city and county of Denver and beyond.

"The one thing that is really exciting for me personally is that it helps expose women's athletics," Hook said. "We're such a sports town, and we've been able to host all the other events that predominantly are male. It's the first time we've had a huge female NCAA event."

Besnette Hauser was also active in school sports and said she benefited from Title IX...