Winning Legally: How to Use the Law to Create Value, Marshal Resources and Manage Risk.

• Author: Marshall, Jeffrey
• Position: Brief article - Book review

Winning Legally: How to Use the Law to Create Value, Marshal Resources and Manage Risk. By Constance E. Bagley. Harvard Business School Press, 283 pages. $35.

At its most elemental levels, Winning Legally represents a lawyer's seasoned advice about how companies should view the law, and how to use their own legal resources--and not just to keep out of jail or to stay in good standing with regulators, Bagley, a former securities attorney who teaches at Harvard Business School, aims to show how the law can be used proactively to help businesses frame their strategic drives.

[ILLUSTRATION OMITTED]

In the course of this heavily footnoted book, Bagley tells readers how to: spot legal issues before they become legal problems; factor legal and ethic factors into business decisions; structure sound contracts; use intellectual property protection to maximize intangible assets; preserve brand equity; design fair and effective human resources policies; manage disputes; and work with legal advisers.

Bagley doesn't urge company...