WILL COLLEGES RECRUIT OTHER SCHOOLS' STUDENTS?

Many administrators are thinking of engaging in the previously prohibited practice of recruiting students committed to or already attending other institutions, according to findings from a survey of college enrollment leaders at more than 150 schools by EAB (formally the Education Advisory Board).

The change comes on the heels of recent revisions to the National Association for College Admission Counseling Code of Ethics and Professional Practices that liberalized student recruitment guidelines.

* 35% of enrollment leaders indicate they are considering offering transfer incentives to students they previously had admitted but who are attending another school.

* 11% say they may offer transfer incentives to students enrolled elsewhere, including those who never had applied to their institution.

* 23% are considering recruiting rising freshmen who have committed to another institution but who have not yet enrolled.

Additionally, 31% of enrollment leaders say they are thinking about increasing the size of their enrollment deposit to discourage committed students from withdrawing. The median increase being considered by survey...

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