Wigglish toy store brings joy from all over the globe.

• Author: Biton, Adva
• Position: READERS' CHOICE

Heber City -- When Amy Schulthess and her family moved to Paris, France, for a year, Schulthess found inspiration in the form of toy stores. "In that 12 months, we visited a total of 17 countries, and in as many as we could, we visited toy stores. I was amazed at the beautifully designed toys available, and when the time came for me to re-enter the workforce, I knew I'd truly love what I did everyday if it involved bringing those unique finds here," said Schulthess.

That Inspiration took shape in what was initially a very small online business run out of Schulthess' basement. While she enjoyed selling toys online, Schulthess felt that a truly rewarding experience would be to have a brick-and-mortar, where she could interact with and engage her young customers. Thus, WIGGLISH was born.

"We started out with a very tiny space, testing to see if the shoppers in the Heber Valley would catch on to us," said Schulthess. "To our amazement, we've had amazing support from both the Immediate community and from farther away. Since then we've grown and grown."

Today, Wigglish is headquartered in a section of a larger warehouse--a smaller, unexpected treat where creativity and fun rule. Wigglish has many brands from abroad that don't exist or have much smaller selections at big-box stores: P'Kolino, eeBoo, Djeco and HABA, to name just a few.

"We want...