Why our work matters.

• Jurisdiction: United States
• Author: Sutor, Alycia
• Date: 01 August 2012

Sometimes I can get so wrapped up in what I need to do that I lose sight of why I'm doing it. Because this issue gives great insight into the nuts and bolts of what we do as legal marketing and business development professionals on a daily basis, I thought I'd remind us why what we do matters.

It's so easy to discount the purpose of our day-to-day work--telling ourselves that we're not saving lives as we would be if we were doctors or humanitarian aid workers. And, while I don't discount the nobility of those professionals' work, I do think we sell ourselves short when we fail to elevate our sight and see how the purpose...