Why is product strategy important to the success of news outlets today?

Author:Mulder, Kat Downs

News outlets are competing with an ever-expanding array of digital services for readers' time, attention and subscription dollars. In order to succeed, they must find a dedicated audience. They must be differentiated and obsessively serve their customers' needs. Historically, news outlets have been slow to adapt to the digital ecosystem. Product thinking drives a holistic view that unites content strategy, business opportunities and customer focus. It enables organizations to move quickly to seize opportunities to deliver compelling products to customers, in...

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