Why is product strategy important to the success of news outlets today?

Author:Mulder, Kat Downs
 
FREE EXCERPT

News outlets are competing with an ever-expanding array of digital services for readers' time, attention and subscription dollars. In order to succeed, they must find a dedicated audience. They must be differentiated and obsessively serve their customers' needs. Historically, news outlets have been slow to adapt to the digital ecosystem. Product thinking drives a holistic view that unites content strategy, business opportunities and customer focus. It enables organizations to move quickly to seize opportunities to deliver compelling products to customers, in...

To continue reading

FREE SIGN UP