Why Existing Customers Are Important.

• Position: Bank customer statistics - Brief Article - Statistical Data Included

Percentage of households with $25,000 in investable assets that purchased an investment from a bank, according to a survey by John Hancock Financial Institution: 31

Portion of those households who had already purchased an investment who planned to purchase another investment in the next year: 33

Portion of those households planning to purchase an investment in the next year who planned to purchase it from a bank: 66

Percentage of those who purchased an investment from a bank who say they were referred to the bank by a friend: 19

Source: John Hancock:

Contact: Melissa Simon (617) 572-6390.

Percentage of bank marketing departments that are organized by product line, according to the Consumer Bankers Association: 30

Percentage that are organized by customer segmentation: 10

Source: Consumer Bankers Association See http://www.cbanet.org/surveys/saleandservice/sssurv.html

Percentage of Americans who say they always live from paycheck to paycheck, according to a survey conducted by Priceton Survey Research Associates: 15

Percentage of Americans who "live from paycheck to paycheck" most of the time: 13

Percentage of Americans who Live from paycheck to paycheck sometimes: 25

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