Who could resist $1,000 in free gas?

PositionMarketing News - BankAtlantic F.S.B's marketing for online payment of bill - Brief article

In an effort to get more mileage out of a promotion, BankAtlantic (assets: $6 billion), Ft. Lauderdale, Fla., recently offered customers a chance to win $1,000 in free gas for enrolling in online bill pay.

The bank called its promotion its "Summer Tanks-Giving Celebration." Customers who signed up for free online bill pay and made at least one online bill payment through a specified date were entered to win...

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