Whither the stock option? While stock options lose more luster as executive motivators, compensation committees face challenges, including selecting other forms of stock incentives.

• Author: Kay, Ira
• Position: Executive Compensation

During the late 1990s, companies issued billions of dollars worth of stock options to motivate their employees. Those days are likely over, for a variety of reasons, including potential new rules requiring companies to expense them. But getting the best out of executives through other forms of stock incentives--including actual ownership--will no doubt continue, according to a recent study of executive compensation conducted by Watson Wyatt.

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Indeed, stock options' best days may be behind them--not just because they will soon have to be expensed, but because institutional investors are increasingly worried about them. Moreover, there is perennial concern over perceptions of excessive CEO pay and disconnects between pay and performance. Finally, there is the crisis in governance created by corporate accounting standards and a gap between the cost and value of options created when a company's future accounting cost of stock options exceeds their value to employees.

These factors do not appear to be lessening in importance and have already resulted in a huge drop in the value of options granted to employees. From 2001 to 2002, the value of stock option grants at major companies fell by 29 percent, from $139.6 billion to $99.6 billion.

When data for 2003 becomes available, it will likely show a further decline of 10 percent to 15 percent from 2002. The magnitude of this drop cannot be overstated: the only other event in the history of executive compensation as important is the sharp increase in executive pay levels that took place during the 1990s. However, the recent bull market has softened this trend, as 2004 values are expected to be up from 2003.

Some analysts believe that the decline in option value was caused entirely by stock price declines--for example, a company granting one million stock options at $30 in 2001 and one million at $20 in 2002. Other things being equal, their value would have declined by 33 percent, solely due to stock price movement. But this is not what happened. In fact, declines in both stock price and the number of stock options granted are responsible.

For the average company, the 29 percent total decline in stock options value cited above came about as a result of a 20 percent decline in the average number of stock options granted to all employees, from 7.6 million to 6.1 million, and a 16 percent decline in the average value per option, from $17.25 to $14.50, almost entirely due to stock...