When less isn't more.

• Position: FOOD - Brief article

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Remember the supersize phenomenon, when fast-food restaurants offered huge portions of soda and fries? The reverse is now happening in America's supermarkets and stores. In industry-speak it's called "short-sizing." To offset soaring costs of ingredients and transportation, some food manufacturers are reducing the size of packages. The price, of course, usually stays the same. Companies probably hope consumers won't notice or...